Brothers Chip Heath, professor of Organizational Behaviour at Stanford University’s Graduate School of Business, and Dan Heath, a consultant to the Aspen Institute, have followed up their bestselling and course-adopted book Made to Stick with a groundbreaking book that addresses one of the greatest challenges of our personal and professional lives—how to change things when change is hard.
In Switch, the Heaths have written a thoroughly engaging narrative about the difficulty in bringing about genuine, lasting change—in ourselves and in others—especially when we have few resources and no title or authority. The Wall Street Journal recently published an interesting review that discusses the book’s message within the context of one reviewer’s personal life challenge, and in a recent video review social and new media maven Chris Brogan called the book ”a must read”.
Check out their reviews by clicking on the links above, and start reading the book here; then post a comment: what do you think of the authors’ message? Do you see applications in the classroom, among faculty/administration, or within your larger discipline? Can we really flip the switch?